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JUNIORS TO

CHAMPIONS

ONCE A JUNIOR,
FOREVER A CHAMPION

Supporting young, up-and-coming athletes with Sounds promising, right? ordinary “Let’s all get better” camps won’t cut The Red(ster) line in a skier’s career
high-quality equipment, as well as tuning and So, how do we do it? Well, our target group are it. Instead, we want our juniors to truly get used With JTC, we want to make Redster a name that
boot fitting, has always been a top priority for digital natives, so what better way to reach them to skiing at speed, all while testing new skis racers can rely on from U12 right up to World Cup
Atomic. But now we’re taking junior development than through their electronic devices? and lengths. level. Over the course of a career, coaches and
to the next level with “Juniors To Champions”, our teams may change. But once you’ve skied on a
new exclusive coaching program. Broadcast directly from the Atomic office, we host The big advantage of getting these proteges Redster, we do our best to make sure that it’s
monthly online calls with all our juniors dealing on snow is that we can involve them in proto- with you all the way.
More than 60 years of experience in racing, com- with questions like how to stay focused on a type tests and get feedback straight away. This
bined with our close relationship with world-class race day, how to warm up properly, and how to enables us to react quickly and effectively. The Last but not least, JTC will also add a whole
athletes, means we know that it takes to become store your skis over summer. What begins with new ICON binding is just one of many chapters of new dynamic to our Atomic Pro Centers and Pro
a professional skier: physical conditioning, mental boys and girls sitting individually in front of their this story. Center Partners, which have been serving as
strength, regeneration, nutrition, the perfect skis, devices quickly turned into JTC watch parties competence centers for equipment and racing
boots, and goggles – not to forget the skills to where everyone gets together in front of one Through all these initiatives, we bring our juniors service for many years.
tune those perfectly to any snow conditions. phone or laptop. The ultimate aim is to build a one step closer to success, both on and off the
deep sense of community among junior racers. race course. And from time to time, we we’ll All in all, this makes Atomic’s commitment to
With Juniors To Champions – or JTC – we’ll reward outstanding performances with exclusive junior racing pretty darned unique.
support our aspiring young athletes from U12 to Getting the JTC spirit on snow access to World Cup races, including hallowed
U18 in all these aspects of ski racing by providing While expanding knowledge at such a young age access to the treasury of success – the wax
access to our network of World Cup-tested is great, racers want to race – and a coaching cabins of our service crew.
experts. And prepare them for the rigorous program wouldn’t be complete without training
demands of professional sports. sessions on the white, cold gold we all love.
But we want JTC to be unique and different and

A T OMIC 2024/2025 5